Every year, nearly 2000 families in Regina turn to the Salvation Army for Christmas assistance. In 2021, the Salvation Army introduced the “Toy Shop” initiative, designed to offer support to families facing financial challenges. This program allows parents to personally choose donated gifts from the community for their children, all at no cost. Recognizing the diverse needs of each family, the Salvation Army empowers parents to select gifts that resonate with their children’s personalities. Additionally, each parent receives a gift card to a local grocery store, enabling them to choose a Christmas dinner tailored to their specific needs and cultural preferences.
Santa’s Helpers from Virtus Group were able to volunteer at the Salvation Army Toy Shop, and assist parents in finding the perfect gifts for their children. It was a great experience, contributing to the spread of Christmas cheer in the community.